A Hyperlink enables a prospective customer to gain direct access to the website of a business by activating the link on The SmartLocal site.
The purpose of the hyperlink is to allow customers of our clients to access our clients' websites, so that they can find specific information and gain further insight into each of the businesses on our directory, so that they are able to make a more informed decision about whom they would like to do business with. This link may be in text or graphics.

An example of a hyperlink would be The Information Federation because if you were to click on the link, you would be directed to the http://www.informationfederation.com website.